Client: A leading automobile dealership in Silicon valley area serving multi brand cars

Business Application: CRM- Salesforce.com- Sales cloud, Pardot, DealerSocket, Xtime, MuleSoft

Problem Faced

Unable to streamline lead to cash flow from different  sources like walk in customers, own website and external sites like autotrader.com and cargurus.com and track them on a single system.  No way to segment customers for lead nurturing based on the opportunity level.  Customer did not have the option to create renewal opportunities automatically

Solution Offered

We implemented Pardot to tie all their lead generation sources and automatically qualify leads and bring in into Salesforce for nurturing. We were able to use best in class connector from MuleSoft to integrate Sales cloud with their service application Dealersocket which organization to track Customer Lifetime Value(CLV) in Salesforce . Client now had the ability to automatically create renewal opportunity based on lease expiration date and end of warranty

Technology Used

Salesforce.com-  Pardot, Sales cloud, MuleSoft API

Benefits

• 25% increase in sales  on year to year basis
• 39% increase in customer lifetime value
• Customer was able to one source of truth for all their generated leads.
• Deal was closed in 3 days in average compared to 5 days previously.